PROGRAMME TEASER: BREATH-TAKING VR BEAUTY TREEHUGGER

The VR Treehugger experience project explores human perception through bleeding edge tech and is set to unveil the first chapter of Treehugger Wawona - an interactive installation that combines today’s cultural hunger for mind-blowing experiences with art, environmentalism and technology in an attempt to curb deforestation.

Ersinhan Ersin, Creative Director of the London based creative studio Marshmallow Laser Feast invites us to immerse ourselves into his latest project Treehugger: Wawona. The project is a follow-up to last year’s globally acclaimed project ‘In the Eyes of the Animal’, which recently won the Wired Audi Innovation Award for experience design.

The studio mashes up art, data, tech and science to curb deforestation with the objective to bring the breathtaking beauty of the world’s most impressive trees to people and places who may never have experienced them; to connect humans with nature and encourage them to consider the future of these natural giants in the face of a global climate crisis.

Meet Ersinhan Ersin at the Opening Industry Day, March 14th.

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