in collaboration with KIDS Regio


Venue: HIPP / Time: 13:00-21:00
Accreditation Desk opens at 12:00 

(Scroll down for the Opening Industry Day programme) 

Objective of The Opening Industry Day during The Financing Forum for Kids Content is to support and improve the development, production, financing, distribution and access of media content for children by recognizing the specifics of the young audience and increase young audience’s viewing of innovative, high quality and multi-faceted children’s content across Europe.

Key question for 2017: How do we motivate a young audience for European Independent Media?  

The Opening Industry Day is held in collaboration with Creative Europe Desk Sweden and Denmark 

We have compiled a full afternoon with speakers, who will share their work and ideas of building a 360 degree brand for pre-schoolers - Gigglebug/Finland - , how to succeed in selling a children’s film to 100 countries - Richard the Stork, Norway/Germany - and how to create a hot VOD platform designed particularly for small children - Hopster TV/UK.

You can also get first hand insight in how the generation of teens think and what choices they make when they are invited to take over the work process, presented by Fremtidsfabrik, Denmark.

When talking about engaged audience, digital games of course comes top of the list in many ways. we have invited Martin Walfisz, senior adviser, Nordisk Film Games to unfold the The eco-system of the gaming industry.

New technologies create new opportunities for immersive storytelling experiences. We present the new universe in development MUR from reclaimed Step-In-Books, Denmark as well as the poetic and environmentally clever VR installation Treehuggerby Marshmallow Laser Feast, UK.

The day starts with a Nordic focus and a frequently requested panel on how to Improve Your Success Rate. To understand the changes in the market and to understand the professional creatives’ role in it, we explore what makes a Nordic idea attractive to the rest of the world. We investigate how Nordic authors, creators and producers can improve their chances of success and climb up the value chain two steps at a time and get key insights from industry experts on how to add value to your work. Produced and moderated by Anttu Harlin, Finland.

Moderator of The Opening Industry Day 2017: Alison Norrington, CEO Storycentral Digital UK

Do join us to get all the knowledge, share ideas and become one step wiser in understanding our sophisticated target group, and follow up on new ways of how to connect with it even if that involves rethinking methods and policies. To register, go to Accreditation



13:00 – 13:10 Opening

with Annette Brejner, Creative Director of The Financing Forum for Kids Content and Viola Gabrielli, Project Manager KIDS Regio

13:10 – 13:25 Opening speech: Inspire, Engage, Immerge

Speaker: Alison Norrington, moderator of The Opening Industry Day

Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of storycentral, a London-based global entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing, advertising, branding, theme park and gaming.



13:30 – 14:30 What makes us stand out? - The Nordic Prospect to Success

The kids media industry is a gigantic global business. And as we all know, its building blocks are rumbling. To understand the change and to understand your role in it, we explore what makes a Nordic idea attractive to the rest of the world. And what doesn't? We ask how can Nordic authors, creators and producers improve their chances of success and climb up the value chain two steps at a time? Get key insights from industry experts on how to add value to your work.

Panel guests:
Jean-Philippe Randisi, CEO Zodiak Kids, UK
Jonas Forth, Managing Director, / All Things Commerce Helsinki Ltd. Finland
Yaba Holst, Feature commissioning editor, Swedish Film Institute

Moderator / Producer: Anttu Harlin, co-creator and CEO Gigglebug Entertainment, Finland

14:30 - 14:45 coffee break



l. 14:50 – 15:20 Richard the Stork – High Flights 

Producer Kristine Knudsen and screenwriter and co-director Reza Memari speak about their creative process, their recipes of taking the right business steps, which made an original story sold out worldwide, reflect on their challenges and share their ideas on how to reach their target audience. 

Richard the Stork tells the story of little sparrow Richard, who is adopted by a stork family. Convinced he is himself a stork, he travels all the way to Africa to prove it to his stork family. His newfound pals Olga, a pygmy owl with an imaginary friend, and Kiki, a disco-singing parakeet with a fear of heights, help the tiniest stork accept that he is a truly great sparrow. 

ll. 15:25 – 15:55 Gigglebug - Building a 360 degree brand for pre-schoolers

Anttu Harlin, co-creator and CEO of Gigglebug Entertainment, tells about the challenges, decisions and learnings of the journey so far for Gigglebug, pitched at The Financing Forum in 2013. The biggest ever animated kids TV series produced in Finland has grown from a seedling of an idea in 2011 into a Nordic success story on TV, apps, books, music and live events.


ENGAGE l+ll+lll

l. 16:20 – 16:50 Embrace your audience: HOPSTER TV – the app that helps children to understand their world with content they love

Miki Chojnacka, Chief Content & Creative Officer of Hopster TV will share with us her ideas and her mission of how to make screen time a win to both children and parents. By presenting the structure and design of HOPSTER TV she will also talk about the user experience and how to reach and engage with even a small target audience.

ll. 16:55 – 17:25 Listen to talents of today if you want to understand customers of tomorrow 

Jonas Rygaard, Interaction Designer, Fremtidsfabrik - At Fremtidsfabrik we specialize in finding and co-creating with young talents. We involve our talents in development as well as execution and marketing of commercial projects for our customers. We believe that today's youth can become the most generous generation ever. It simply requires providing the right framework for them to grow and express themselves. This is what we have set out to do.

lll. 17:30 – 18:00 The eco-system of the gaming industry 

When talking about engaged audience, digital games of course comes top of the list in many ways. And lots of producers question how to make a game ad-on to their projects, in order to meet the demands of kids and youth. As the digital game developments eco-system is so different from let's say that of film and TV, we have invited Martin Walfisz, senior adviser, Nordisk Film Games and founder of successful game developing company, Massive Entertainment to speak about the hallmarks of the game development industry. Martin is also co-founder of Game City

To further explore this topic , Martin will be joined by Jaana Nykänen CEO and game producer at Divine Robot



l. 18:15 – 18:45 New forms of storytelling l: MUR 

Step In Books have won awards in both Denmark, Scandinavia and Globally. This year, they won the Digital Prize at the Bologna Book Fair and have been nominated to many other prizes both within gaming and literature for the app, Wuwu & Co. - a magical picture book. Wuwu & Co. was pitched at the Financing Forum in 2014, which was the absolute first step for the little company and for Wuwu.

Aksel Køie is now well known for his interactive bewitching immersive stories with engaging characters, and he will introduce us to his brand new transmedia project COSMO. The project will produce a VR experience that combines a space explorer with podcast-like storytelling in a reduced graphical style that takes us back to the Bauhaus movement, created by Helle Vibeke Jensen. Produced by Aksel Køie and directed by Johan & Urte Oettinger.

Speaker: Aksel Køie, Founder & Producer, Step In Books

ll. 18:50 – 19:20 New forms of storytelling ll: Treehugger 

Ersin Han Ersin, Creative Director of London based creative studio Marshmallow Laser Feast invites us to immerse into his latest project Treehugger: Wawona. The VR experience project explores human perception through bleeding edge tech is set to unveil the first chapter of Treehugger Wawona - an interactive installation that combines todays cultural hunger for mind-blowing experiences with art, environmentalism and technology in an attempt to curb deforestation.

The project is a follow-up to last years globally acclaimed project IN THE EYES OF THE ANIMAL, which recently won the WIRED Audi Innovation Award for experience design.

19:30 – 21:00 Industry Mingle